Information Resources 
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications [EPUB ebook] 

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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

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Język Angielski ● Format EPUB ● ISBN 9781466673595 ● Redaktor Information Resources ● Wydawca IGI Global ● Opublikowany 2014 ● Do pobrania 3 czasy ● Waluta EUR ● ID 8056332 ● Ochrona przed kopiowaniem Adobe DRM
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