This engaging and accessible textbook explores the challenges and complexities of managing operations in a service industry setting. Comprehensive in scope, this textbook considers key concepts from strategy and operations management from a global services perspective and integrates traditional theory with cutting-edge contemporary examples. Taking a student-centred approach, it gives the reader a solid understanding of the key issues faced by contemporary service organisations, from managing and reviewing risk to managing supplier relationships. Rich pedagogy, integrated online resources and relevant international case studies develop strategic thinking skills and equip students with the essential tools and techniques needed to plan, design, manage and control operations in diverse service industry contexts. This is an ideal textbook for students of service operations management at undergraduate, postgraduate and MBA level.
Jannis Angelis & John McManus
Service Operations Management [PDF ebook]
A Strategic Perspective
Service Operations Management [PDF ebook]
A Strategic Perspective
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Ngôn ngữ Anh ● định dạng PDF ● ISBN 9781137609236 ● Nhà xuất bản Macmillan Education UK ● Được phát hành 2019 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 7280179 ● Sao chép bảo vệ Adobe DRM
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