Javier Celaya & María Jesús Rojas 
New Business Models in the Digital Age [EPUB ebook] 

Ủng hộ

Over the last several years, the Internet has transformed business models and the way companies in various sectors, like the media, airlines, tourism, financial intermediaries, etc., are organized. Every company that packages content and markets it through intermediaries will go through a change in its business model, and companies in the cultural sector will be no exception to this structural transformation process. A new era is fast approaching in which the way a business handles its relationship with consumers (B2C) will outweigh the current business-to-business (B2B) intermediation model.
The objective of this study is to provide professionals in the book world, whether they are publishers, agents, authors, booksellers, or librarians, with a broad analysis of the business models currently available on the Internet so that they may determine where their business opportunities lie and what the benefits of each of these models are for their companies.

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Giới thiệu về tác giả

Dosdoce.com is a website dedicated to the analysis of new technologies in the book world. Since its launch in
2004, Dosdoce.com’s aim has been to encourage publishers, booksellers, libraries, museums, foundations, etc.
to incorporate all kinds of technology and to better understand the implications and benefits that using technology
may have for their organizations.

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Ngôn ngữ Anh ● định dạng EPUB ● Trang 74 ● ISBN 9788494428401 ● Kích thước tập tin 1.9 MB ● Nhà xuất bản Dosdoce ● Thành phố Madrid ● Quốc gia ES ● Được phát hành 2015 ● Phiên bản 1 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 8540629 ● Sao chép bảo vệ không có

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