Juliann Allen & Bruna Jochims 
Celebrating the Past and Future of Marketing and Discovery with Social Impact [PDF ebook] 
2021 AMS Virtual Annual Conference and World Marketing Congress

Ủng hộ

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors.

 

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the
Journal of the Academy of Marketing Science (JAMS) and
AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

€223.63
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Mục lục

Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract.- Chapter 2. An Apology is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract.- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4.- Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract.- Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract.- Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract.

Giới thiệu về tác giả

Founded in 1971, the Academy of Marketing Science Foundation is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy publishes two journals, the flagship SSCI indexed
Journal of the Academy of Marketing Science and
AMS Review.

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Ngôn ngữ Anh ● định dạng PDF ● Trang 598 ● ISBN 9783030953461 ● Kích thước tập tin 15.5 MB ● Biên tập viên Juliann Allen & Bruna Jochims ● Nhà xuất bản Springer International Publishing ● Thành phố Cham ● Quốc gia CH ● Được phát hành 2022 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 8443309 ● Sao chép bảo vệ DRM xã hội

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