Founded in 1971, the Academy of Marketing Science Foundation is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy publishes two journals, the flagship SSCI indexed
Journal of the Academy of Marketing Science and
AMS Review.
4 Ebooks bởi Juliann Allen
Juliann Allen & Bruna Jochims: Celebrating the Past and Future of Marketing and Discovery with Social Impact
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This inc …
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€223.63
Bruna Jochims & Juliann Allen: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupte …
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€235.39
Vincent Jeseo & Juliann Allen: Welcome to The New Normal: Life After The Chaos
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to tec …
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€181.89
Vincent Jeseo & Juliann Allen: Bringing the Soul Back to Marketing
The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of …
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€192.59
