Tác giả: Michael M. Saren

David Stewart is a Senior Lecturer in the Victoria Management School and has conducted courses for organizations suchas Saatchi & Saatchi, Ogilvy and Mather, Television New Zealand, and the Electricity Corporation of New Zealand. Michael Saren is Professor of Marketing at Leicester University. He is a founding editor of the journal Marketing Theory and co-author with David Ford of Marketing and Managing Technology and co-editor of Rethinking Marketing.