David Stewart is a Senior Lecturer in the Victoria Management School and has conducted courses for organizations suchas Saatchi & Saatchi, Ogilvy and Mather, Television New Zealand, and the Electricity Corporation of New Zealand.
Michael Saren is Professor of Marketing at Leicester University. He is a founding editor of the journal Marketing Theory and co-author with David Ford of Marketing and Managing Technology and co-editor of Rethinking Marketing.
2 电子书 Michael M. Saren
David Stewart & Michael M. Saren: The Marketing Pathfinder
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, mar …
PDF
英语
DRM
€37.99
David Stewart & Michael M. Saren: The Marketing Pathfinder
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, mar …
EPUB
英语
DRM
€29.99
