Tác giả: Nigel F. Piercy

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance d …

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance d …

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. …

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. …

”Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal” is a highly innovative approach to building an understanding of the realities of market-led strategic change in companie …

”Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal” is a highly innovative approach to building an understanding of the realities of market-led strategic change in companie …

This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology – on organi …

This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology – on organi …

This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology – on organi …

This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology – on organi …

A revolution is taking place in the way companies organize and manage the ‘front-end’ of their organization, where it meets its customers. Traditional concepts of sales management, account management …

A revolution is taking place in the way companies organize and manage the ‘front-end’ of their organization, where it meets its customers. Traditional concepts of sales management, account management …