Pantea Foroudi & Maria Palazzo 
Beyond Multi-Channel Marketing [EPUB ebook] 
Critical Issues in Dual Marketing

Ủng hộ

The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds. They promote the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0. Readers will glean innovative and practical insights, providing them with the ability to comprehend the existing link between dual marketing and multichannel marketing and explore its relation to branding and integrated marketing communication. This book also rejuvenates the analysis of the digital context and offers critical advice to organisations interested in online marketing processes. With worldwide appeal, the theoretical and empirical analysis carried out in this book offers cutting edge ideas and techniques to marketing practitioners, supply chain managers and B2B2C company managers looking to understand the digital transformation permeating the whole of organisational life beyond just marketing and communication facets. The book will also be invaluable for doctoral, graduate and postgraduate students in marketing and management.

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Ngôn ngữ Anh ● định dạng EPUB ● Trang 288 ● ISBN 9781838676872 ● Biên tập viên Pantea Foroudi & Maria Palazzo ● Nhà xuất bản Emerald Publishing Limited ● Được phát hành 2020 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 7479664 ● Sao chép bảo vệ Adobe DRM
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