Ralph Berndt 
Marketing 3 [PDF ebook] 
Marketing-Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Air Transport and Tourism: Interrelationship, Operations and Strategies is a comprehensive textbook covering all major aspects of air transport from operational and managerial perspectives, as well a …

This general treatise on precast concrete reflects Maurice Levitt”s extensive experience in the construction industry and as a researcher and consultant. It gives detailed coverage of the subject fr …

This book is an exploration into the uncharted territory of social reality. It explores social relations and politics, presenting a critique of contemporary socioeconomic systems and discussions on t …

Providing several new contributions to both the disabilities literature and research on special populations and international perspectives on Generation A , this book explores ways that researchers c …

This new volume explores emerging and advanced techniques in the food processing sector. Novel food processing methods such as ultrasound processing, microwave heating, advanced drying methods, and n …

The most dangerous move in business is the failure to see the space between. What’s the greatest crisis among Leaders today? According to Harvard Business Review (Apr 2020), leaders are living in cri …

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

In 1791, Treasury Secretary Alexander Hamilton wrote that ‘not only the wealth, but the independence and security of a country, appear to be materially connected with the prosperity of manufacturers. …