Ralph Berndt 
Marketing 3 [PDF ebook] 
Marketing-Management

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern bus …

Beginning with the key challenges that enterprises face in generating value from data, this practical and provocative book systematically outlines practical processes, frameworks and data science and …

Written by one of the world’s leading business coaches, the new and updated edition of this book provides authoritative and proven guidance and techniques for any manager, executive or indeed coach w …

Any attempts to control the greenhouse effect will involve reducing carbon dioxide emissions and therefore requires energy efficiency. Victor Anderson analyses ways in which energy can be used more e …

Sustainable Jobs is chock full of practical tools to rapidly accelerate your job search. It includes tips and suggestions from 26 of the top Sustainability Masters in this space. This book includes:H …

This second edition of Welcome to Good Co updates the author”s critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both t …

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explor …

A well-designed organization is an effective organization. Decisions about organization design determine the shape and form of the organization – not only the reporting structure and authority relati …

Since its inception some 40 years ago, petroleum-specific taxation in the UK has been subject to numerous modifications. Often these modifications were brought into place not only to sufficiently inc …