Tác giả: W. Douglas Evans

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than eve …

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than eve …

This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent devel …

This book explores the psychological factors underlying brand choices we make. How we encounter brands (and how often we), think about them, feel about them, and how we experience them in relation to …

Understanding the conceptual relationship between the building blocks of media and communication is important not just for one’s knowledge, but for what works in practice. This is important especiall …

Following the last economic and financial crisis, there is strong motivation for academics to better explain the connection between the stock market and the macroeconomy. This book aims at fulfilling …