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W. Douglas Evans
Social Marketing [PDF ebook]
Global Perspectives, Strategies and Effects on Consumer Behavior

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Bìa của W. Douglas Evans: Social Marketing (PDF)

This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors’ to illustrate those developments through a series of case studies.

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định dạng PDF ● Trang 218 ● ISBN 9781634826242 ● Biên tập viên W. Douglas Evans ● Nhà xuất bản Nova Science Publishers ● Được phát hành 2015 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 7225676 ● Sao chép bảo vệ Adobe DRM

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W. Douglas Evans Shashank Kumar

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