Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
€249.16
购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● ISBN 9781466697621 ● 编辑 Alexandru-Mircea & Babu ● 出版者 Igi Global ● 发布时间 2016 ● 下载 3 时 ● 货币 EUR ● ID 8614037 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
253,178 此类电子书
