Andrew Spencer 
Leadership Imperative [PDF ebook] 
Technology Adoption and Strategic Management in Travel Firms in Jamaica

支持

This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy and resources, as well as external factors such as culture and the digital divide. In addition to external and firm factors, personal factors such as ownership and leadership are explored at various stages of adoption. The findings indicate that the role of leadership is much more significant than has been previously posited, and this book therefore recommends a new theoretical model with practical implications for determining technology adoption.

€83.81
支付方式
购买此电子书可免费获赠一本!
格式 PDF ● 网页 225 ● ISBN 9781443865883 ● 出版者 Cambridge Scholars Publishing ● 发布时间 2014 ● 下载 3 时 ● 货币 EUR ● ID 3361803 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器

来自同一作者的更多电子书 / 编辑

251,918 此类电子书