作者: Annette Pritchard

For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyze …

For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyze …

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with …

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with …

New approaches to tourism study demonstrate a notable ‘critical turn’ – a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect th …

New approaches to tourism study demonstrate a notable ‘critical turn’ – a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect th …

In today’s increasingly complex tourism environment, decision-making requires a rounded, well-informed view of the whole. Critical distance should be encouraged, consultation and intellectual rigour …

In today’s increasingly complex tourism environment, decision-making requires a rounded, well-informed view of the whole. Critical distance should be encouraged, consultation and intellectual rigour …

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with …