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Nigel Morgan & Roger Pride
Destination Brands [EPUB ebook]

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的封面 Nigel Morgan & Roger Pride: Destination Brands (ePUB)

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

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语言英语 ● 格式 EPUB ● 网页 392 ● ISBN 9781136346620 ● 出版者 Taylor and Francis ● 发布时间 2012 ● 下载 6 时 ● 货币 EUR ● ID 2359312 ● 复制保护 Adobe DRM

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