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Ashlee Morgan & Jon Welty Peachey 
Managing and Leveraging Events [PDF ebook] 
Business and Social Dimensions

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的封面 Ashlee Morgan & Jon Welty Peachey: Managing and Leveraging Events (PDF)

This book explores and advances the latest concepts and developments in event management theory and practice.Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

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语言 英语 ● 格式 PDF ● 网页 176 ● ISBN 9781000472837 ● 出版者 Taylor and Francis ● 发布时间 2021 ● 下载 3 时 ● 货币 EUR ● ID 7936109 ● 复制保护 Adobe DRM
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