Are you conducting business research for the first time and aren′t sure where to begin? This book gives you everything you need to successfully complete your research project.
From choosing a direction for your research and considering ethics to data collection and presenting your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, group working and how to research your own organisation, it provides a thorough view of research for business and management students.
The book:
- Enables you visualise how each stage of research links to the next, and makes sure you don′t miss a step with a handy ′Research Project Wheel′
- Empowers you to increase your employability and develop transferable skills, such as proposal writing and data analysis
- Provides student research examples that show common challenges you might face – and how to address them.
Key features include research snapshots, offering short how-to examples for doing real research, and concept cartoons, which put forward different views about research so you can broaden your knowledge. It also has end-of-chapter questions, online multiple choice questions and Kahoot! questions so you can test your understanding.
Guiding you through working with and understanding both primary and secondary data, this book is the perfect companion for any undergraduate conducting a business and management research project.
表中的内容
Chapter 1: Introduction to business research
Chapter 2: Getting started: choosing your research direction
Chapter 3: Writing your research proposal
Chapter 4: Searching and critically reviewing the literature
Chapter 5: Research philosophies, approaches and strategies
Chapter 6: Formulating the research design
Chapter 7: Plagiarism and ethics in business research
Chapter 8: Doing work-based projects and researching your own organization
Chapter 9: Sampling techniques
Chapter 10: Secondary data
Chapter 11: Social media for research
Chapter 12: Interviews and focus groups
Chapter 13: Observational research
Chapter 14: Questionnaires
Chapter 15: Analyzing and managing qualitative data
Chapter 16: Analyzing and managing quantitative data
Chapter 17: Getting started with IBM SPSS Statistics
Chapter 18: Writing up and disseminating your work
关于作者
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, Dip M, FCIM, MPhil, Ph D is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
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