Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country’s labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland’s economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME’s were major providers for new jobs and this research addresses the key determinants of their success. This volume investigates a wide range of sophisticated, diverse and market-efficient strategies as adopted by Ireland’s SME’s to ensure global success.
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格式 PDF ● 网页 330 ● ISBN 9781443807906 ● 编辑 Brian Healy ● 出版者 Cambridge Scholars Publishing ● 发布时间 2009 ● 下载 6 时 ● 货币 EUR ● ID 2609696 ● 复制保护 Adobe DRM
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