There is a growing realization that business development is the most effective weapon in fighting world poverty. How the for-profit model can be harnessed to provide the poor with a share in the world’s prosperity is discussed through actual cases, and nested in innovative theories of business, social sciences, and philosophy.
表中的内容
PART I: THE CONTEXT Introduction: The Context of Alleviating Business Strategy; C. Wankel The End of Foreign Aid as We Know It: The Profitable Alleviation of Poverty in a Globalized Economy; S. Kelley, Patricia H. Werhane and L. P. Hartman Innovative Business Approaches and Poverty: Toward a First Evaluation; E. Raufflet, A. Berranger and A. Aguilar-Platas Information and Communication Technology for Alleviating Poverty in Developing Nations; N. Yajnik PART II: NGOs AND UNIVERSITIES A Collaborative-Systemic Strategy Addressing the Dynamics of Poverty in Guatemala; J. L. Ritchie-Dunham In Search of Sustainable Social Mission Ventures to Eliminate Poverty; S. Mc Intyre PART III: COMMUNITIES AND ENTREPRENEURSHIP Scrutinizing the Link between Poverty and Business Strategy: What Can We Learn from the Case of Shuttle Traders in Laleli; M. Eder and Ö. Öz Dynamics of Value Creation and Value Appropriation in Network-based Enterprises; O. Branzei Alleviating Poverty Using Microfranchising Models: Case Studies and a Critique; L. Jones Christensen PART IV: BUSINESS INITIATIVES Developing Export Capacity among Craft Manufacturers; J. Hack Katz Doing Well by Doing Good: Unilever’s Contribution to India’s Poorest; W. Amann and S. Khan Marketing Strategies for Subsistence Marketplaces; M. Viswanathan, S. Sridharan and R. Ritchie
关于作者
CHARLES WANKEL
is Associate Professor of Management, St. John’s University, USA.
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