Çağatay Özdemir 
TURKIYE’S SOFT POWER: RE-IMAGINED ON ITS CENTENNIAL [EPUB ebook] 
Re-Imagined on Its Centennial

Soft power encompasses the ability to wield influence over others through skillful consensus-building, employing persuasive techniques, and cultivating a favorable image. In today’s technologically advanced era, nations are adopting innovative diplomatic approaches; instead of solely relying on conventional state-to-state interactions, countries now prioritize engaging with societies through a variety of channels. Thus, in the evolving global landscape, where effective communication holds ever greater significance, public diplomacy takes center stage.

Drawing from its robust historical legacy of strong statecraft, Türkiye strategically employs soft power to navigate diplomatic challenges, establish global connections, promote mutual understanding, dispel stereotypes, and encourage cross-cultural interactions. Through harnessing its cultural appeal and influence, Türkiye adeptly bridges gaps and facilitates meaningful exchanges among diverse communities. Within this framework, this book delves into the theoretical dimensions of soft power and its intersections with other principles and actions. Additionally, it conducts a historical analysis of Türkiye’s soft power strategies, spanning from the time of the Ottoman Empire to the founding of the Republic and extending into contemporary times.

Contents:

• Foreword


• Preface


• About the Author


• List of Abbreviations


• Introduction


• Theoretical and Conceptual Framework of Soft Power:
  
  
  
  • Conceptual Framework of Soft Power
  
  
  • Strategic Communication
  
  
  • Public Diplomacy
  
  
  • Nation Branding
  
  


• The History of Turkish Soft Power from the Ottoman Empire until 2002:
  
  
  
  • The Use of Soft Power during the Foundation (1299–1453) and Rise (1453–1683) of the Ottoman Empire
  
  
  • The Use of Soft Power during the Periods of Stagnation and Decline (1600–1908)
  
  
  • The Use of Soft Power during the Republic Period
  
  


• Turkish Public Diplomacy and Soft Power Actors:
  
  
  
  • Türkiye’s Current Actors and Resources of Soft Power
  
  


• Main Strategies of Türkiye’s Public Diplomacy:
  
  
  
  • Turkish Public Diplomacy in the AK Party Era
  
  
  • Türkiye’s COVID-19 Diplomacy
  
  
  • Erdoğan’s Vision for Public Diplomacy
  
  


• Conclusion


• Bibliography


• Index

Readership: This book is suitable for students, academics, researchers studying in the field of soft power, public diplomacy, foreign policy analysis, globalization and world politics.

Çağatay Özdemir completed his doctorate studies at the Department of Political History and International Relations of the Middle East at the Marmara University, Institute of Middle East and Islamic Countries. He was granted the title of Associate Professor in International Relations with his academic studies on America, the Middle East, and Transatlantic Studies.Özdemir has given various seminars and lectures in numerous universities on American grand strategy, diplomacy, and international relations in the globalizing world. He is the author of American Grand Strategy: Obama’s Middle East Legacy and The Rise and Fall of the Eagle: An Assessment of the Liberal World Order. He served at the Research Center for Foreign Policy in the Foundation for Political Economic, and Social Research (SETA); has worked as an international board member of the Med-Or Leonardo Foundation in Italy; and is currently a member of the advisory board of the Research Center of The Sea and Maritime Law (DEHUKAM) at Ankara University.

‘A fascinating exploration of the image and appeal of Türkiye: one of the central players in 21st century global politics, and the policies crafted to develop that image. This book is grounded in the history of Türkiye’s external policy, recovering vital precedents from the pre-Ottoman period. Özdemir is comprehensive in his survey of the contemporary apparatus of Turkish public diplomacy, and his presentation of strategies serves as an argument for development work to be considered as a prime approach for those seeking to win friends. All in all, this is a valuable addition to the literature on how public diplomacy is practiced and how states seek to build reputational security.’ – Professor Nicholas J Cull University of Southern California

‘This book offers a thorough exploration of Türkiye’s public diplomacy, tracing its development from the Ottoman Empire to the contemporary era. It provides a detailed analysis of Türkiye’s strategic utilization of soft power, examining both its historical roots and current strategies. A must-read for scholars and practitioners interested in the evolving dynamics of international politics, public diplomacy and Türkiye’s role on the global stage.’ – Dr Nancy Snow Emerita Professor of Communications, California State University

‘Çağatay Özdemir’s new book is key to unlocking the ambitious project of Türkiye’s strategic positioning in a changing world order. It provides a well-informed historical contextualization, a comprehensive overview of the different theoretical concepts of soft power, and explains with practical examples and case studies how Türkiye applies them strategically to increase its global influence.’ – Dr Ulrich Brückner Jean Monnet Professor, Stanford University in Berlin