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Carol Horton Tremblay & Victor J. Tremblay
Industry and Firm Studies [EPUB ebook]

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的封面 Carol Horton Tremblay & Victor J. Tremblay: Industry and Firm Studies (ePUB)

The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and Ti Vo.

€75.63

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语言英语 ● 格式 EPUB ● 网页 386 ● ISBN 9781317468011 ● 出版者 Taylor and Francis ● 发布时间 2015 ● 下载 3 时 ● 货币 EUR ● ID 4106397 ● 复制保护 Adobe DRM

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