<p>To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com</p><p>You just might not realize the magnitude of your impact.</p><p>Outcomes don’t just signify completion-they reflect your value, impact, and significance. They are the currency of the business world. Business is about results. So in business, you are your results. The more value you generate, the more invaluable you become.</p><p>The most legendary people have trained themselves to be consistent producers of value-creating results, especially results that increase revenue, category potential, and market capitalization. As Category Designers, we get paid for outcomes-not for doing a ‘good’ job.</p><p>Outcomes are the tangible manifestations of your efforts. They’re not just about activity but the right kind of activity that leads to significant, impactful results. It’s not about being everywhere, doing everything. It’s about being right where the puck is going to be.</p><p>In this ‘mini-book’ you will learn:</p><p>How you can leverage outcomes for personal and professional agency. Not only will this help you understand your value, but it will radically change how you perceive your worth and communicate it to others.</p><p>The only ticket to success is an ability to create and deliver value, as measured by outcomes that matter to others.</p><p>How to capitalize from outcomes whether they be financial, emotional, aspirational, or organizational. </p><p>By centering your career around outcomes, you’ll understand the value you create for others.</p><p>An outcome is something you have delivered, either personally or as a meaningful contributor, that generated significant value for others.</p><p>Short, sweet, and jam-packed with incredibly valuable insights, this ‘mini-book’ teaches you how to go from an effort centered mind set to creating next level outcomes. Discover how to capitalize with the power of outcomes.</p>
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