Charles Dennis & T. C. Melewar 
Value of Design in Retail and Branding [PDF ebook] 

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Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.Here Katelijn Quartier, Ann Petermans, TC Melewar and Charles Dennis bring together...

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语言 英语 ● 格式 PDF ● ISBN 9781800715790 ● 出版者 Emerald Publishing Limited ● 发布时间 2021 ● 下载 3 时 ● 货币 EUR ● ID 7863364 ● 复制保护 Adobe DRM
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