′If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy′ – André Spicer, Associate Professor of Organisation Studies, Warwick Business School
Studying Strategy is a welcoming, lively and thought provoking account that helps students get to grips with strategy′s key issues and broad debates and introduce them to the latest ideas.
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
表中的内容
Once Upon A Time …
Chapter 1: Planning the Future in Turbulent Environments
Chapter 2: Strategy = Understanding What′s Outside the Firm
Chapter 3: Strategy = Understanding What′s Inside the Firm
Chapter 4: Strategy Is Dead. Long Live Scenario Planning!
Chapter 5: Strategy = Emergence and Rational Planning
Chapter 6: Strategy Is What Strategists Do! Strategy as Practice
Chapter 7: Gaps, Rhetoric and Realities
In Conclusion…The Futures of Strategy
关于作者
Martin Kornberger received his Ph D form the University of Vienna in 2002. Currently he works as full time Visiting Professor at the Department of Organization, Copenhagen Business School. Trained as philosopher, he researches and teaches about practices of organizing, strategizing, accounting, and marketing, and explores how they shape, and are shaped by, the economy and society at large.
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