Reputation management techniques that work amidst the unceasing flow of information
Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You’ll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be.
We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company’s reputation.
* Execute world-class corporate communications
* Prepare for best- and worst-possible case scenarios
* Manage organizational reputation in the digital economy
* Pick the right team and the right tools to get the job done
Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
表中的内容
Acknowledgments
Introduction
Chapter 1: Welcome to the Networked Ecosystem
Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters
Chapter 3: The Digital Media Revolution Creates Completely New Business Models
Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy
Chapter 5: Reputation and Your Brand’s DNA
Chapter 6: The Economics of Reputation
Chapter 7: Cocreation Is Essential for Aligning Brands and Customers
Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis
Chapter 9: Reputational Partnering
Chapter 10: The Reputation Culture
Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership
Chapter 12: The Future of Reputation
Recommended Reading
About the Book
Meet Our Experts
About the Author
Index
关于作者
CHRIS FOSTER is a senior executive focused on reputation, communications, and corporate strategy across multiple industries. His experience includes strategic communications, Reputation Strategy, brand communications, alliance development, and social and digital communications. He has
worked in management consulting, global PR agencies, trade associations, and on political campaigns.
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