800×600 This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University. Normal 0 false false false EN-US X-NONE X-NONE Microsoft Internet Explorer4
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语言 英语 ● 格式 EPUB ● ISBN 9780133758122 ● 出版者 Pearson Education ● 发布时间 2013 ● 下载 6 时 ● 货币 EUR ● ID 2784478 ● 复制保护 Adobe DRM
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