800×600 This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China’s fast-growing automotive market. The authors illuminate the China market’s unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong. Normal 0 false false false EN-US X-NONE X-NONE Microsoft Internet Explorer4
€5.35
购买此电子书可免费获赠一本！
语言 英语 ● 格式 EPUB ● ISBN 9780133757699 ● 出版者 Pearson Education ● 发布时间 2013 ● 下载 6 时 ● 货币 EUR ● ID 2784470 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
255,022 此类电子书
