Dave Ulrich & Norm Smallwood 
Why the Bottom Line Isn’t! [PDF ebook] 
How to Build Value Through People and Organization

Offers a broad view of leadership and shareholder value based on
multiple business disciplines

In Why the Bottom Line Isn’t! authors Dave Ulrich
and Norm Smallwood argue that sustainable shareholder value comes
increasingly from assets not accounted for on an organization’s
balance sheet. These assets include a company’s reputation, its
ability to attract talent, and its ability to react quickly to new
opportunities in the marketplace. Why the Bottom Line
Isn’t! harnesses research from a number of disciplines
including human resources, finance, and leadership to establish a
hierarchy of such intangibles. The authors extrapolate from these
intangibles to establish leadership tools that will help create
sustainable shareholder value. The book offers a broad, expansive
perspective on leadership while eschewing convoluted theory for
concrete practice.

Dave Ulrich, Ph.D., ([email protected]) has been listed by
Business Week as the top ‘guru’ in management education. He has
co-authored 10 books and over 100 articles, serves on the Board of
Directors of Herman Miller, and has consulted with over half of the
Fortune 200 companies. He is currently on professional leave as
Professor at the University of Michigan to serve as Mission
President for the Church of Jesus Christ of Latter-day Saints in
Montreal.

Norm Smallwood ([email protected]) is co-founder of
Results-Based Leadership (www.rbl.net), which provides education
and consulting services based on this book as well as the ideas in
Results-Based Leadership: How Leaders Build the Business and
Improve the Bottom Line, which he co-authored with Ulrich. He has
led leadership development, business strategy, organization
capability, change management, and HR projects for a wide variety
of clients spanning multiple industries.

表中的内容

1. Tangling with Intangibles: Knowing the New game.

2. Do or Die: Anteing Up the Table Stakes.

3. Growth: Setting Your Own Odds.

4. Writing the Playbook: Matching Strategy to Skill.

5. Boot Camp: Building Your Talent Base.

6. Shared Mindset: Creating Unity from the Outside In.

7. Speed: First Beats Best.

8. Learning: Changing the Game.

9. Accountability: Making Teamwork Work.

10. Collaboration: It Takes More Than Two to Intangible.

11. Leadership Brand: Captains Everywhere.

12. Tangible Intangibles: Winning the Game.

Notes.

Afterword.

Index.

关于作者

Dave Ulrich, ph D, is Professor at the Ross School of
Business, University of Michigan, cofounder of The RBL Group, and a
renowned expert in management education. He has consulted with more
than half of the Fortune 200 and is the author of twelve books.

Norm Smallwood is cofounder of The RBL Group, which
provides education and consulting services based on this book as
well as the ideas in Results-Based Leadership, which he coauthored
with Ulrich.