David L Loudon & Ronald A Nykiel 
Marketing Your Business [EPUB ebook] 
A Guide to Developing a Strategic Marketing Plan

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Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketin...

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格式 EPUB ● 网页 332 ● ISBN 9781135186630 ● 出版者 Taylor and Francis ● 发布时间 2013 ● 下载 6 时 ● 货币 EUR ● ID 2822861 ● 复制保护 Adobe DRM
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