电子书 > 社会科学 > 经济 > David L. (Samford University, USA) Loudon & Lawrence (Southeastern Oklahoma State University, USA) Silver: The Essentials of Marketing Research (ePUB)

David L. (Samford University, USA) Loudon & Lawrence (Southeastern Oklahoma State University, USA) Silver
The Essentials of Marketing Research [EPUB ebook]

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的封面 David L. (Samford University, USA) Loudon & Lawrence (Southeastern Oklahoma State University, USA) Silver: The Essentials of Marketing Research (ePUB)

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:

Secondary research and data mining

Internet marketing research

Qualitative and exploratory research

Statistical analysis

Marketing research ethics

With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

€102.81

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格式 EPUB ● 网页 376 ● ISBN 9781136593239 ● 出版者 Taylor and Francis ● 发布时间 2012 ● 下载 6 时 ● 货币 EUR ● ID 2591376 ● 复制保护 Adobe DRM

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