Dirk Morschett 
Retail Branding und Integriertes Handelsmarketing [PDF ebook] 
Eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse

This book examines the application of fish community characteristics to evaluate the sustainability and biological integrity of freshwaters. Topics include perspectives on use of fish communities as …

Book of the Month Award—Industrial Engineering Magazine Whatever your business, getting the work done on time can make or break your organization. The faster the world moves, the more this becomes …

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core func …

Y. S. Brenner is an economist whose main concern is with development, and this attitude is reflected in his approach to economic history.He begins this seminal study in the era of the Reformation in …

The results of the empirical investigation of Japan and Korea show that the user firms in both countries, represented by car makers, have involved themselves in the technical and entrepreneurial entr …

Now in its second edition. This text has been extensively revised and rewritten to reflect the growth in environmental research during the last decade. Human-induced environmental change is occurring …

Across the AEC industry, the non-technical skills possessed by organisations are key to their overall performance. In this study, the particular importance of optimising the so-called ‘soft power’ of …

Workforce mobility and cultural diversity within contemporary international organizations pose unique challenges for managers and HR professionals. Overcoming the challenges of developing and trainin …

This volume brings together articles on three primary elements of globalization: multilateralism, regionalism and unilateralism. Expert contributors investigate the substantive issues of commodity an …

Using a series of twelve historical case-studies that are based on extensive archival research, this book explains why firms succeed or fail in communicating or transferring knowledge and discovering …