Now updated with new measurement methods and new examples,
How to Measure Anything shows managers how to inform
themselves in order to make less risky, more profitable business
decisions
This insightful and eloquent book will show you how to measure
those things in your own business, government agency or other
organization that, until now, you may have considered
‘immeasurable, ‘ including customer satisfaction, organizational
flexibility, technology risk, and technology ROI.
* Adds new measurement methods, showing how they can be applied
to a variety of areas such as risk management and customer
satisfaction
* Simplifies overall content while still making the more
technical applications available to those readers who want to dig
deeper
* Continues to boldly assert that any perception of
‘immeasurability’ is based on certain popular misconceptions about
measurement and measurement methods
* Shows the common reasoning for calling something immeasurable,
and sets out to correct those ideas
* Offers practical methods for measuring a variety of
‘intangibles’
* Provides an online database (www.howtomeasureanything.com) of
downloadable, practical examples worked out in detailed
spreadsheets
Written by recognized expert Douglas Hubbard–creator of
Applied Information Economics–How to Measure Anything,
Third Edition illustrates how the author has used his approach
across various industries and how any problem, no matter how
difficult, ill defined, or uncertain can lend itself to measurement
using proven methods.
关于作者
DOUGLAS W. HUBBARD is the inventor of Applied Information
Economics (AIE), a measurement methodology that has earned him
critical praise from The Gartner Group, Giga Information Group, and
Forrester Research. He is an internationally recognized expert in
the field of decision analysis and challenging measurements and is
a popular speaker at numerous conferences. He has written articles
for Information Week, CIO Enterprise, and DBMS
Magazine. He is the author of The Failure of Risk
Management: Why It’s Broken and How to Fix It and
Pulse: The New Science of Harnessing Internet Buzz to Track
Threats and Opportunities.
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