Duncan J. Watts 
Everything is Obvious [EPUB ebook] 
Why Common Sense is Nonsense

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Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder?
If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.

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关于作者

Duncan Watts is a principal research scientist at Yahoo! Research, and a former professor of sociology at Columbia University. His research on social networks and collective dynamics has appeared in a wide range of academic journals, including Nature, Science, and the American Journal of Sociology. He is also the author of two previous books, Six Degrees: The Science of a Connected Age; and Small Worlds: The Dynamics of Networks between Order and Randomness. He lives in New York.

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语言 英语 ● 格式 EPUB ● 网页 352 ● ISBN 9780857895066 ● 文件大小 0.5 MB ● 出版者 Atlantic Books ● 市 London ● 国家 GB ● 发布时间 2011 ● 下载 24 个月 ● 货币 EUR ● ID 2349119 ● 复制保护 社会DRM

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