Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.
€94.57
购买此电子书可免费获赠一本！
语言 英语 ● 格式 EPUB ● ISBN 9781800713321 ● 编辑 Eleonora Pantano ● 出版者 Emerald Publishing Limited ● 发布时间 2021 ● 下载 3 时 ● 货币 EUR ● ID 7896083 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
253,443 此类电子书
