This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
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格式 PDF ● 网页 251 ● ISBN 9781527515512 ● 编辑 Enes Emre BaAYar & Aysel ErciAY ● 出版者 Cambridge Scholars Publishing ● 发布时间 2018 ● 下载 3 时 ● 货币 EUR ● ID 6449331 ● 复制保护 Adobe DRM
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