The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.
Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
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格式 PDF ● 网页 504 ● ISBN 9781136242861 ● 编辑 Enrique (University of Valencia, Spain) Bigne & Ajay K. (University of Delaware, USA) Manrai ● 出版者 Taylor and Francis ● 发布时间 2014 ● 下载 6 时 ● 货币 EUR ● ID 2881334 ● 复制保护 Adobe DRM
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