In the era of quality in interactive communications, persuasion is an implicit attribute in the human-computer interaction process and the human-computer interface design. Persuasion avails itself of the new technologies to modify the behaviour of the potential users of the on-line and off-line interactive systems. This new book focuses on its presence in the on-line systems aimed at university education. Consequently, a series of techniques and heuristic methods to unveil the persuasion practiced on-line for the last eight years in a European university context is presented.
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格式 PDF ● 网页 78 ● ISBN 9781616687014 ● 编辑 Francisco V Cipolla-Ficarra ● 出版者 Nova Science Publishers ● 发布时间 2016 ● 下载 3 时 ● 货币 EUR ● ID 7219503 ● 复制保护 Adobe DRM
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