In the era of quality in interactive communications, persuasion is an implicit attribute in the human-computer interaction process and the human-computer interface design. Persuasion avails itself of the new technologies to modify the behaviour of the potential users of the on-line and off-line interactive systems. This new book focuses on its presence in the on-line systems aimed at university education. Consequently, a series of techniques and heuristic methods to unveil the persuasion practiced on-line for the last eight years in a European university context is presented.
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Format PDF ● Seiten 78 ● ISBN 9781616687014 ● Herausgeber Francisco V Cipolla-Ficarra ● Verlag Nova Science Publishers ● Erscheinungsjahr 2016 ● herunterladbar 3 mal ● Währung EUR ● ID 7219503 ● Kopierschutz Adobe DRM
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