Friedhelm Kramer 
Innovative Produktpolitik [PDF ebook] 
Strategie – Planung – Entwicklung – Durchsetzung

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

This book brings together original studies of the development of Japanese and – crucially – non-Japanese management in the automotive industry from around the world, including a total of nine country …

The Workplace Walk-Through is the first volume in a series dedicated to providing physicians with more advanced tools for performing not only the routine tasks involved in occupational medicine, but …

This book delves into the many innovative changes that the financial industry has undergone in recent years. The authors investigate these developments in a holistic manner and from a wide range of p …

This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and t …

The book highlights the biotechnological advancement in the area of food adulterants and outlines the current state of art technologies in the detection of food adulterants using omics and nanobiotec …

Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem ‘quaint.’ The emergence of t …

In many developing countries, water demand is increasing while surface- and groundwater resources are threatened by pollution and overexploitation. Hence, a more sustainable approach to water resourc …