In TURN YOUR TOWN AROUND, the former mayor of the popular and award-winning town of Berlin, Maryland explains how to chart a course of rediscovery and renewal for your town.
You will learn how your town can flourish and find new ways to build and share both a stronger economic and social foundation. You will discover your community’s potential for cultural and artistic appeal and learn how to make visitors feel welcomed as guests, rather than looked upon as strangers
This book also discusses the issue of proximity – how you can capitalize on your town’s nearness in space or relationship to more populated areas. Your efforts can attract appreciative guests and be an ongoing source of enjoyment and pride for your fellow citizens.
Always with an eye towards improving, your town can achieve a stronger local economy and richer experience by transforming into a successful destination community.
表中的内容
PREFACE.. . . . . . . . . . . . 5
CHAPTER ONE
Rediscovering Your Town’s Potential for Renewal………….. 9
CHAPTER TWO
Building a Foundation for Your Town’s Success…………… 25
CHAPTER THREE
Welcoming Guests: The Key to Revitalization …………….. 36
CHAPTER FOUR
Turning Adversity into Advantage…………………………….. 47
CHAPTER FIVE
Creating New Ways to Share Your Community……………. 63
CHAPTER S IX
Community Roots Grow Cultural Revitalization…………… 73
CHAPTER SEVEN
Making Your Town Artistically Alive………………………….. 83
CHAPTER EIGHT
Leading by Example Will Create Momentum ……………… 97
CHAPTER NINE
‘Doing Nothing Is Always the Wrong Thing to Do’………109
CHAPTER TEN
Proximity Makes for Lasting Success………………………..121
CHAPTER ELEVEN
Destination Marketing in the Digital Age…………………. 134
CHAPTER TWELVE
It’s Never Too Late to Turn Your Town Around………….. 144
CHAPTER THIRTEEN
Your Town’s Revitalization Can Be Never Ending…………152
EPILOGUE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
ACKNOWLEDGMENTS.. . . . . . . . . . . . . . . . . . . . . . . . . . 170
TOWN OF BERLIN AWARDS & CERTIFICATIONS.. 173
ABOUT THE AUTHOR. . . . . . . . . . . . . . . . . . . . . . . . . . . . 176
NAME INDEX. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .180
关于作者
Gee Williams is available for professional speaking services and workshops that help towns, regardless of size, to overcome stagnation and chart a proven course towards becoming thriving destination communities. Contact him at turnyourtownaround.net.A Berlin native and resident, Williams comes from a family that has been active in local civic and political life since the 1940s. After graduating from the University of Maryland – College Park, he served as a newspaper editor and publisher for thirty years, managing weekly publications along the East Coast from Delaware to South Carolina. Beginning in 2000, Gee worked in public relations, marketing and nature tourism for the Maryland Department of Resources and the Maryland State Highway Administration. He also served as marketing and development director for the Community Foundation of the Eastern Shore until his retirement in 2018. He served as Mayor of Berlin from 2008 – 2020.
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