Seung Ho Park is executive director at Skolkovo Business
School-Ernst & Young Institute for Emerging Market
Studies (IEMS) and Chair Professor of Strategy at Moscow School of
Management SKOLKOVO. He was the founding president of Samsung
Economic Research Institute in China and the BAT Chair Professor at
the China Europe International Business School.
Nan Zhou is research fellow at IEMS and assistant
professor at Moscow School of Management SKOLKOVO.
Gerardo R. Ungson is the Y. F. Chang Endowed Chair
Professor of International Business at the College of Business, San
Francisco State University, and a Non-Resident Senior Research
Fellow at IEMS.
8 电子书 Gerardo R. Ungson
Seung Ho Park & Gerardo R. Ungson: Rough Diamonds
Discover the four traits of the best performing, but least known, breakout firms in BRIC countries ‘Rough diamonds’ are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. Th …
PDF
英语
DRM
€22.99
Seung Ho Park & Gerardo R. Ungson: Rough Diamonds
Discover the four traits of the best performing, but least known, breakout firms in BRIC countries ‘Rough diamonds’ are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. Th …
EPUB
英语
DRM
€22.99
Seung Ho Park & Gerardo R. Ungson: Scaling the Tail: Managing Profitable Growth in Emerging Markets
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: ‘scaling the tail.’ This model focuses on specialized market niches, flanking …
PDF
英语
€53.49
Gerardo R. Ungson & Yim-Yu Wong: Global Strategic Management
International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, fir …
EPUB
DRM
€68.84
Gerardo R. Ungson & Yim-Yu Wong: Global Strategic Management
International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, fir …
PDF
DRM
€69.50
Nina K Prebensen & Joseph S Chen: Creating Experience Value in Tourism
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with ot …
EPUB
英语
DRM
€57.99
John D Trudel & Gerardo R Ungson: ENGINES OF PROSPERITY (V1)
The world of business is in the throes of a new revolution. It is, paradoxically, both the best and worst of times. Opportunity abounds, but the economic, societal, and technological foundations of t …
PDF
英语
DRM
€67.99
Professor Joseph S (Professor of Tourism, Hospitality and Event Management, Indiana University at Bloomington, USA) Chen & Nina K (Professor of Marketing, Tromsø University Business School, Norway) Prebensen: Creating Experience Value in Tourism
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with ot …
PDF
英语
DRM
€57.52