This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: ‘scaling the tail.’ This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
€53.49
关于作者
Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.
购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● 网页 163 ● ISBN 9781137538598 ● 文件大小 1.3 MB ● 出版者 Palgrave Macmillan US ● 市 New York ● 国家 US ● 发布时间 2015 ● 下载 24 个月 ● 货币 EUR ● ID 4992674 ● 复制保护 社会DRM
来自同一作者的更多电子书 / 编辑
3,075 此类电子书
