Gunther Friedl & Andreas Biagosch 
Case Studies in Strategic Management [PDF ebook] 
How Executive Input Enables Students’ Development

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的封面 Gunther Friedl & Andreas Biagosch: Case Studies in Strategic Management (PDF)


Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. 


The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.


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表中的内容

Chapter 1: Case: The renewed case seminar.- Chapter 2: Supporting companies and participating managers in case study presentations.- Chapter 3: Case: unu Gmb H: Sharing is caring – a suitable business model for e-scooter in Germany.- Chapter 4: Case: UBS – Acquisiton of Commerzbank AG as a possible growth strategy.

关于作者

Andreas Biagosch worked for Mc Kinsey & Company for more than 30 years. He is now member of several supervisory boards of large family firms and lectures at the Technical University of Munich.
Gunther Friedl is a Professor of Management Accounting at the Technical University of Munich and Dean of its Business School TUM School of Management.

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语言 英语 ● 格式 PDF ● 网页 91 ● ISBN 9783319955551 ● 文件大小 5.9 MB ● 编辑 Gunther Friedl & Andreas Biagosch ● 出版者 Springer International Publishing ● 市 Cham ● 国家 CH ● 发布时间 2018 ● 下载 24 个月 ● 货币 EUR ● ID 8762631 ● 复制保护 社会DRM

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