Hans Ruediger & Mohammad Fateh Ali Khan 
Handbook of Research on Contemporary Consumerism [EPUB ebook] 

支持

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

€364.90
支付方式
购买此电子书可免费获赠一本!
语言 英语 ● 格式 EPUB ● ISBN 9781522582724 ● 编辑 Hans Ruediger & Mohammad Fateh Ali Khan ● 出版者 IGI Global ● 发布时间 2019 ● 下载 3 时 ● 货币 EUR ● ID 8059914 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器

来自同一作者的更多电子书 / 编辑

128,683 此类电子书