Heung Wah Wong & Keiji Maegawa 
Trading Cultures [EPUB ebook] 
Creativity in Business Across East Asia

This collection of original essays interrogates the nature of intercultural and intra-cultural encounters through anthropological case studies of Asia, Africa, and the Pacific Islands. The chapters show that parties involved in intercultural or intra-cultural encounters, each equipped with their own means and motivated by their own ends, reciprocally engage each other in a dynamic, emergent relationship. Through detailed empirical research, this volume seeks to advance the open question of how we may theorize the cultural interface.

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