电子书 > 科学 > 一般 > Iain MacRury: Advertising (ePUB)

Iain MacRury
Advertising [EPUB ebook]

支持

的封面 Iain MacRury: Advertising (ePUB)

Advertising, once seen as ‘the official art of capitalist society’ is an increasingly commonplace component of a characteristically promotional culture. Iain Mac Rury’s Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a

€45.10

购买此电子书可免费获赠一本！

语言英语 ● 格式 EPUB ● 网页 336 ● ISBN 9781134530496 ● 出版者 Taylor and Francis ● 发布时间 2008 ● 下载 6 时 ● 货币 EUR ● ID 2644537 ● 复制保护 Adobe DRM

需要具备DRM功能的电子书阅读器

来自同一作者的更多电子书 / 编辑

Iain MacRury UK) MacRury Iain (University of East London

88,601 此类电子书

的封面 Derek McGhee: Homosexuality, Law and Resistance

Derek McGhee: Homosexuality, Law and Resistance

This book explores contemporary social theory and developments in the study of sexuality through the analysis of law and its practices. Each chapter explores the power of discourse in law in relation …

的封面 Lucy Sargisson: Contemporary Feminist Utopianism

Lucy Sargisson: Contemporary Feminist Utopianism

A new and challenging entry into the debates between feminism and postmodernism, Contemporary Feminist Utopianism challenges some basic preconceptions about the role of political theory today. Sargis …

的封面 Patrick Janssen: Intercultural Competences

Patrick Janssen: Intercultural Competences

In a multicultural environment, having intercultural competences is the most important determining factor between success and failure. This concise book introduces the topic for students and scholars …

的封面 Haider Abbas: Immigration and Integration Policy in Europe

Haider Abbas: Immigration and Integration Policy in Europe

This book analyzes contemporary changes in immigration and integration policy in the wake of populism and rise of right-wing parties across the world. It examines how, in the face of substantial migr …

的封面 Raman Mahadevan & D. Narayana: Shaping India

Raman Mahadevan & D. Narayana: Shaping India

This volume seeks to unravel and contextualize the so-called dichotomy of ‘old’ and ‘new’ India and what binds them together. To understand this complex process, it attempts to apply a long-term hist …

的封面 Richard Cohen & Peter A. Wilson: Superpowers in Economic Decline

Richard Cohen & Peter A. Wilson: Superpowers in Economic Decline

This book, first published in 1990, evaluates what future policy adjustments the US will have to make in order to successfully navigate through a national security environment radically altered from …

的封面 Mike Hulme: Climate Change

Mike Hulme: Climate Change

Written by a leading geographer of climate, this book offers a unique guide to students and general readers alike for making sense of this profound, far-reaching, and contested idea. It presents clim …

的封面 Hakan (Swedish Defence University, Stockholm, Sweden) Edstrom & Jacob (Swedish Defence University, Stockholm, Sweden) Westberg: Military Strategy of Great Powers

Hakan (Swedish Defence University, Stockholm, Sweden) Edstrom & Jacob (Swedish Defence University, Stockholm, Sweden) Westberg: Military Strategy of Great Powers

This book explores the military strategies of the five system-determining great powers during the twenty-first century. The book’s point of departure is that analyses of countries’ defence strategies …

的封面 Rob White: Theorising Green Criminology

Rob White: Theorising Green Criminology

Rob White s pioneering work in the establishment and growth of green criminology has been part of a paradigm shift for the field of criminology as it has moved to include crimes committed against the …

的封面 Thia Cooper: A Theology of International Development

Thia Cooper: A Theology of International Development

Religion and development have been intertwined since development”s beginnings, yet faith-based aid and development agencies consistently fail to consider how their theology and practice intersect. T …