Irena Grugulis & Kathryn Haynes 
MANAGING SERVICES CHALLENGE INNOVATION C [PDF ebook] 
Challenges and Innovation

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The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualising service by bringing together contributions from leading figures in service research, to make a timely and significant multi-disciplinary contribution to the theory andpractice of serv...

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语言 英语 ● 格式 PDF ● 网页 240 ● ISBN 9780191641435 ● 编辑 Irena Grugulis & Kathryn Haynes ● 出版者 OUP Oxford ● 发布时间 2013 ● 下载 6 时 ● 货币 EUR ● ID 2829671 ● 复制保护 Adobe DRM
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