Written in a style similar to Spencer Johnson’s ‘Who Moved My Cheese?’, ‘The Unglobals’ offers fictional but plausible stories of individuals who have detached themselves from the globalized world. Just the way ‘Who Moved My Cheese?’ started the movement in change management, ‘The Unglobals’ is a short, easy- to-read, thought-provoking book that is poised to intrigue readers on the notion of globalization alternatives and economic nationalism.
Even with growing trends in isolationist, minimalist and protectionist movements, there is limited reading material on the subject. Many are perplexed by the changes taking place globally but cannot quite put a finger on what’s really happening. ‘The Unglobals’offers fresh ideas, aiming to get a conversation going and to find solution pathways to personal and organizational success.
表中的内容
List of Illustrations; 1. The World Is Not That Flat; 2. Unlinked, Unwired, Uninterested; 3. Unglobal Pathways; About the Author; References.
关于作者
J. Mark Munoz is a tenured full professor of international business at Millikin University, USA. A former visiting fellow at the Kennedy School of Government, Harvard University, USA, Munoz is the author of several books and recipient of numerous awards including a literary award, the AGBA International Book Award and the ACBSP Teaching Excellence Award among others.
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